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Iranian Street Furniture

Challenge: Developing a concept solution tailored to Valiasr's landscape, prioritizing citizen comfort and peace while also serving as a structural element defining Valiasr's identity and enhancing its social fabric. Cultural alignment with Iranian identity fosters a deeper connection between design and its environment, benefitting citizens.

Solution: CHENAR, a sculptural seat, inspired by the Persian alphabet, embodies the essence of the word “چنار” (Plane 
tree), reflecting the street’s identity in a minimalist form while providing pedestrians with comfort and ease through public furniture. 

Research and Ideation

I initiated the process with a context analysis, delving into the history and identity of the study site.

This exploration allowed me to grasp the contemporary public space furniture landscape and its constraints in Valiasr Street.

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Proceeded with a user analysis phase. This involved identifying various user personas, mapping out their journeys, and creating mind maps to delve deeper into their needs, behaviors, and preferences. By utilizing techniques such as persona journey mapping and mind mapping, I gained valuable insights into the diverse perspectives and experiences of the target users, informing the design process.

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Sayena: citizen     hanging out with friends  

Mehran: citizen  family time/picnic

 Bahar: citizen    shopping 

Peter: tourist        cultural site seeing

Ali: citizen    photography

As a UX designer, I defined the core functions, established the experience journey, and wireframed the information architecture between different users and Chenar through different modes of storytelling

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Sayena

Bahar

   Ali   

Mehran

Peter 

Following an analysis of competitors' offerings and current aesthetic trends, I initiated the ideation process. To immerse myself in the appropriate visual atmosphere, I chose to craft a visual representation of the desired context. This allowed me to effectively convey my design vision to the company.

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As a UX designer, I defined the core functions, established the experience journey, and wireframed the information architecture between the user and Co through different modes of storytelling

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Diverging and converging techniques

Generated various concepts and employed the Harris Profile assessment and Weighted Objectives in the design thinking process to determine which concepts best meet the requirements.

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Concept development

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final concept visualization

3D print

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Ergonomics and technical drawings
                         

During the storyboarding process, I imagined the daily journey of Chenar and anticipated the various users and scenarios it might encounter over time.

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5:30
expecting early birds and public cleaners

08:30
starts to get busier.
yet no user involvement happening

11:00
user involvement starting, getting closer to lunch time

13:30
for short stays,  fixing bike, tying shoes

15:30
longer stays for seniors hanging out

17:00
providing comfort after a long shopping day

18:30
The sculpture-inspired public furniture serves as a popular photo spot.

19:30
teenagers and children playing

20:30

serves comfort after a romantic night out

23:00
for users expecting a bus or pickup 

00:30
at risk of being damaged by altercations.

02:30
serves homeless individuals and cats.

Have a seat!

After selecting materials, manufacturing, and estimating costs, presented the client with the final product: an outdoor sculptural seat. Blending the functions of a seat and the aesthetics of a sculpture, it reflects the identity of Valiasr street through design elements reminiscent of its plane trees.

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